We have all heard the terms UI and UX being used quite frequently but do we know what they mean? Well, if you are one of those people who have been wondering what these tech words actually mean, then you have come to the right place.
Nowadays, businesses are becoming more dependent on the internet. Websites, social media, web applications, and mobile apps are the prime elements to connect with people.
Companies rely on the web and compete with other businesses to attract people to sell their products or services. This is when User Interface (UI) and User Experience (UX) come into the picture.
UI stands for 'User Interface Design,' and UX refers to 'User Experience Design.' Though these both work closely together, their roles are quite different.
Let us look at the terms individually for a better understanding.
The User Interface (UI) is a sequence of visual elements used to connect with a product or service. Anything that is used to interact with a digital product or service is known as UI. This includes touchscreens, sounds, lights, and also keyboards.
With the growing technology, the UI was born, bearing in mind that users need to interact with their computers. However, the role of a UI designer and UI design has evolved through the years.
The User Interface designs focus on style, basically the presentation of a product or service.
The UI designers work not only on computer interfaces but also on mobile phones, virtual reality, and screenless interfaces such as voice, light, and gestures.
The User Experience (UX) evolved as a result of the enhancement of UI.
Don Norman, known as the Godfather of UX, coined the term 'User Experience' when he worked for Apple in the early 90s and defined it as:
The UX design, unlike UI, is not about the look and feel of a product or web but more about how it functions and the users' interactions.
UX is a process of creating and designing meaningful products for users, including the aspect of branding, design, and the function of a product.
In simple terms, the UX design is solely based on the concept of pleasing the users.
Owners of a business put in a lot of time and energy to run the company, including various responsibilities such as sales, accounting, development, marketing, and customer service.
Nowadays, people are more interested in researching services and products online, so it's important to give enough attention to creating a good website.
To save time and effort, you can partner with an agency or a designer to create the best website your customers need. So two important designs come into play — UI, and UX.
Your website is the most important part of your business, and it is the digital portfolio that talks about your company and your products and services.
Mistakes from a bad web design can crash sales, and a good web design contributes to a website's credibility. That is why it is important to understand User Interface and User Experience and learn how these two work together to help run your website smoothly and achieve your business goals.
UX and UI are interdependent aspects of web design. UI design is based on the delightful layout, and the UX design is concerned with ease of usage.
UI is based on visual design, colors, layouts, typography, graphic design, and layouts, while UX is based on interaction designs, wireframes, prototypes, scenarios, information architecture, and user research.
Though UI and UX work together, UX is considered better than UI for several reasons.
UX satisfies the needs of the consumers as it is regarding the internal experience of the people on a product or service. This helps to have interactions with the consumers that can be meaningful.
A meaningful interaction of the users defines the website's customer experience, which works in favor of the business, making it a success.
UX is better than UI as it strives to provide experiences that positively retain users loyal to a product or service. User Experience allows you to get closer to the users. They will teach you exactly what you need to know about how your service or product sells.
Visitors of a website pay close attention to user-friendly websites. A site's user experience impacts its position in search results. UX design should be incorporated in your SEO as google values mobile-friendly design and the speeds of page load in the ranking.
A well-organized UX layout of a web can help save money on customer service. When people can easily find answers to their queries, contacting the company through chats and calls will not be necessary as an interactive and easy-to-use website leads to all the necessary information needed by the users.
User Experience (UX) defined by Don Norman and Jakob Nielson:
"The first requirement for an exemplary user experience is to meet the customer's exact needs without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. To achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.
It's important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios."
The need to make interfaces such as UI and UX will be high as long as technology and computers remain a part of daily life. Enabling users of all kinds to have an exceptional technical experience. It is essential to look at a website's user journey to retain users and provide the best User Experience.
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